Aurora
Global Tour Marketing Design & Social Media Design
Role
Senior Designer
Scope
Global campaign design, social media system, print and digital assets
Overview
With a global fanbase of over 4.5 million followers, AURORA’s tour What Happened to the Earth? required a cohesive and scalable visual approach across multiple channels.
I developed a flexible design system used across her own social platforms, major international concert venues, and printed promotional materials. The work balanced AURORA’s artistic expression with clarity, enabling consistent communication at scale while allowing local adaptation.
What happened to the Earth?
The assets were designed to work seamlessly across both print, through large-scale posters, and digital platforms including websites and social media announcements.
Each design was carefully developed to reflect AURORA’s unique artistic style while effectively promoting her tour dates
Photo & video credits: Wanda Martin
Impact
Created a scalable system used across social, venue, and print communications
Enabled consistent global rollout across multiple platforms and locations
Supported high-volume asset production for an international tour