Manna
Brand Identity
ROLE
Creative Director
SCOPE
Brand identity, visual system, art direction, and brand architecture
OVERVIEW
Manna is a luxury olive farm nestled in the heart of Malta, built around a deep respect for the land, local culture, and craftsmanship. The estate brings together a range of experiences, including a farm shop, spa, dog hotel, and yoga retreats, all connected by a shared philosophy of honouring the island’s ecology, heritage, and natural resources.
I developed a brand identity to articulate these values more clearly, while also defining a house of brands architecture to support the business across its various offerings. The aim was to create a refined and cohesive system that could balance luxury with authenticity, while allowing the brand to evolve across hospitality, wellness, and retail touchpoints.
Building on a comprehensive brand strategy, I crafted a visual identity that translates Manna’s core values of love, honesty and kindness into a refined and cohesive design system.
This identity also reflects their mission to drive a bold and strong movement towards a better future.
With love, honesty and kindness,
we believe we can do anything.
A Bold and expressive
graphic language
Red has long been associated with passion and love.
Blue is calming and also represents
loyalty and compassion
Yellow is often associated with wisdom and spontaneity
This brand identity stands as Manna’s testimony to simplicity and audacity.
While the logo embraces a traditional aesthetic, the vibrant colours and bold typography convey their aspiration for a brighter, better future.
The clean shapes and primary colours reflect their authentic and honest personality, serving as a constant visual reminder of Manna’s purpose and core values.
Manna from love
Manna showcases its profound love, honesty, and kindness for the farm by honouring and celebrating its exceptional resources. By donating a portion of its benefits to local and global charities, Manna creates an everlasting circle of life; a true manna from love.
Impact
Established a distinctive and premium brand identity
Translated the brand’s values into a clear and cohesive visual system
Defined a flexible house of brands architecture across multiple offerings
Created a strong foundation for future brand, hospitality, and product applications