NKD
Branding, UX, UI & Creative Direction
I spent 8 years at NKD, where I progressed from Junior Designer to Creative Director.
During my time there, I led a major brand refresh to elevate NKD’s visual identity while preserving its core essence.
Retaining the original logo structure, I introduced a dynamic three-colour gradient to reflect NKD’s unique model of three agencies operating under one roof. This gradient became a central visual device, helping to clearly communicate their integrated offering.
I also redefined the illustration style and iconography, creating a cohesive and contemporary visual language that better expressed NKD’s innovative and multifaceted capabilities.
In addition to refreshing the brand identity, I also focused on enhancing the website's UX and UI. The objective was to create a clearer, more intuitive, and user-friendly experience. By streamlining navigation and improving the overall interface design, I ensured that the website effectively communicates NKD's brand values and services, making it easier for users to find the information they need.
Initial Wireframe
Refined Wireframe
GIFFs animation by Asia Ciesla, illustration assets by Viktoria Kurpas